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Après de Run!
The concept of the PaperSky Trail Running Club, "Aprés Run," is a term coined by Lucas B.B, inspired by the ski culture of the 80s, "Aprés Ski."
"Aprés Ski" is literally translated as "After Ski."
It refers to the time and habit of enjoying a beer or alcohol after a skiing trip or with friends. PaperSky Trail Running Club is a casual run team that enjoys the after-season "RUN" that replaces this open after-season "SKI" with "run." It's not too serious, but faces the adventure with a relaxed, light-hearted attitude.
This is a trail running team that enjoys the entire run and the culture surrounding it, such as drinking craft beer by the river and enjoying the tent sauna after a trail run.
We lovely call this team "FLYING BEARS."

Shimizu Masashi
Graphic designer and illustrator. Lives in Tochigi Prefecture. He creates designs and art directions in a variety of situations, including fashion brands, outdoor brands, culture, advertising, packaging design, and the web.2012Since 2019, he moved his base of activities from Tokyo to Tochigi City, Tochigi Prefecture, and is currently active in a variety of fields, including branding when the local shop was launched, managing local events and directing local government projects. My hobby is walking around the mountains of Tochigi.
Instagram: shimizu_masashi
Web: www.gaim-graphics.com